Founded in 2001, notNeutral was born out of the idea that architecture is more than just a building; it is everything in the designed environment. As the design-child of Rios Clementi Hale Studios, notNeutral was a way for their award-winning transdisciplinary design firm to expand its horizons. notNeutral believes that there are many stories to be told in their designs and tell them by creating objects that become a part of your daily rituals. From your morning coffee to your evening tea, notNeutral is there. They believe that in every individual design of coffee mugs and cups, there’s a unique experience waiting for you.