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Low Price Guarantee

Our Plus 5 Price Match Policy

JL Hufford strives to offer products at the best value, but in this fast-paced world, it can be difficult to keep track of every competitor’s website. If you find the identical product advertised and in stock on the internet for less at an authorized dealer in the United States, we will match the dealer’s final price and then we will beat that price by 5% of their final price. We will honor price match requests up to 10 Days after your purchase from us if you find a lower price advertised final price at an authorized retailer than what you paid at JL Hufford.

Brands We Price Match

  • All-Clad
  • Ascaso
  • Baratza
  • Blendtec Home Products (excludes Total Designer Champagne)
  • Bodum
  • Bonjour
  • Capresso
  • Chantal
  • Chef'sChoice / EdgeCraft (Match only, not Plus 5% on Commercial Sharpeners)
  • de Buyer
  • DeLonghi
  • Dualit
  • Hurom
  • Jura (excludes refurbished)
  • Krups
  • Kuhn Rikon
  • Kyocera
  • La Pavoni
  • Nuova Simonelli
  • Pasquini (Match only, not Plus 5%)
  • Rancilio
  • Saeco (Match only, not Plus 5%)
  • Shun
  • SousVide Supreme
  • Swiss Diamond
  • Technivorm
  • Vitamix Home Products (excludes 780, 5200 and 7500)
  • Wusthof

What is a Final Price?

The final price of a product is calculated as the total of product price with any advertised web coupons/discounts, shipping fees, and sales tax to the shipping zip code as indicated by official public advertisement by the competing Authorized Dealer's website. For example, if a product price is $99.00, shipping fee is $19.99, and taxes are $8.00, the final price would be $127.99 and we would price match based on this final amount. A competitor’s final price is only valid if the product is in stock and available for shipment from their website. The value of any advertised gifts we offer with purchase such as additional products, gift certificates, and JL Hufford Rewards Points are considered as part of the Final Price, and, if a Plus 5 Request is approved, will not be included with any Plus 5 Purchase when the competitor does not offer similar gifts. For example, if we are advertising a coffee maker for $199 with an included pound of coffee valued at $11.99, and a competitor advertises a price of $195 with no similar gift, JL Hufford is already advertising the lowest Final Price.

What are Authorized Dealers?

An authorized dealer is recognized by the manufacturer as a legitimate reseller and support representative of their products. Manufacturers do not honor warranties of products purchased from unauthorized dealers. Many websites may claim to be authorized dealers; however, a simple check with the manufacturer can save you the hassles and headaches of a voided warranty. For these reasons, JL Hufford does not price match unauthorized dealers including but not limited to Ebay, wholesale/membership club sites, liquidators and flash-sale websites, and various Amazon Marketplace sellers.


The Plus 5 Guarantee is not applicable if the competitor's price is based on unadvertised deals, in-store only coupons/discounts, and special sales including product clearance or close-out sales. The Plus 5 Guarantee is also not applicable to product prices altered by gift certificate redemption, "club points", or other promotional money-back pricing. The Vita-Mix 5200 Series blenders are excluded, as these blenders are sold directly by Vita-Mix regardless of where the advertisement is listed. Due to pricing policies, the following brands and products are excluded from our Plus 5 Price Guarantee Policy: Big Train, Blendtec Products, Cappuccine, Consumable Beverage and Food Products, Republic of Tea, and Vita-Mix Commercial Products. JL Hufford reserves the right to determine which price matches qualify at its discretion, and the right to decline a price match request if it results in JL Hufford selling below wholesale cost. If you are uncertain if you qualify for a Plus 5 Price Match, please contact plus5@jlhufford.com or call Customer Service toll-free at 877-554-8336 before you purchase from JL Hufford.

**Please note: Price Guarantee requests that are granted before purchase are valid for 3 calendar days from the date we respond.

Click Here for Plus 5 Price Match Form