Since 1937, Vita-Mix has been the world leader of home and commercial blenders. Known to many as smoothie makers and whole foods blenders, the Vita-Mix was the first high-powered blender for restaurants and home kitchens. Vita-Mix blenders can do everything from freezing ice cream to cooking soups, grinding whole grains, and chopping and juicing whole fruits and vegetables. Vita-Mix commercial blenders are used by Jamba Juice and Baskin Robbins, and their food preparation blenders have been endorsed by the Culinary Institute of America.