Founded in 1974, Swiss Diamond International Sarl is a private company located in the Swiss Alps. Using the demand for more efficient and improved non-stick cookware as inspiration, Swiss Diamond engineered an innovative type of non-stick coating that utilizes real diamond crystals—which is the hardest material known—and they patented the technology. In 2006, the company sought to improve their revolutionary technology and spent four years researching and testing. In 2010, Swiss Diamond released their advanced HD coating line, which features a 30% overhaul. All current products are manufactured using the new HD coating.