We always get questions about our Plus 5 policy and what do we take into consideration when we are looking into a price match. We take a number of things into consideration such as; is this company an authorized dealer, do they charge shipping, do they charge tax, do they offer gifts and is this the same exact item that we are selling. Typically to find out if the company is in fact an authorized dealer, you can contact the manufacturer and they would know and some manufacturers like Vita-Mix and Blendtec actually have a spot on their website that shows authorized dealers. If they charge shipping or tax is usually a huge indicator on if we have them beat or not. Shipping and tax usually shows as you are proceeding through the check out process. JL Hufford will charge you shipping if you are placing an order that is less than $75 or if you request expedited shipping. With orders over $75, JL Hufford covers the shipping costs. This is just a few of the things we look into with price matches, to give you a better idea of how they work. If you would like to read our Plus 5 policy you can find it here.